We all grew up being inundated with images & ideals of America's beauty standard. Everyday, the world told me what I should think was sexy. It's all I thought about until this question echoed continuously in my head, "is physical attraction all we have that triggers us?". Nah, can't be. You want to know what's really HOT?! A solid, fluid, lost track of time type of conversation. A person that knows how to conduct themselves in public (couth, if you will). This is what lead me to create an apparel line, to be a voice for people who feel the same. Forget what they told you. Be Uncommon. Be Mentally Attractive.